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Local SEO
Local SEO is different from traditional SEO because it focuses on location-based searches. For example, if someone searches for "pizza near me," multi-location marketing strategies combined with local SEO can ensure your pizza franchise appears at the top of search results for each location. To improve your local SEO, you need to focus on a few key areas. First, make sure your website is optimized for local searches. This includes adding location-specific keywords to your content and metadata, optimizing your Google Business Profile, and building local citations.
Second, create location-specific landing pages for important keyword phrases. These pages should include information about the location, such as the address, phone number, and hours of operation. There are many different strategies that go into optimizing landing pages. They should also include content that is relevant to the local area, such as information about local events or attractions. We make sure your website is mobile-friendly. 60 percent of total web traffic comes from mobile devices, so it's important that your website is easy to navigate on a smartphone. We also make sure your website registered for Voice Search.
We work to build a Local SEO strategy that boosts your online visibility, increase organic traffic, improves your local reputation. We focus on optimizing & managing your Google Business Listing, optimizing your website for local based keyword phrases, optimizing for mobile devices, making sure your brand is consistent across all platforms (desktop, tablets, mobile devices), building online reviews, optimizing content for local keyword phrase search, link building, social media integration, location specific schema markup and more.
When it comes to local SEO, it's important to track your progress to see how well your efforts are working. We setup a Local Marketing Platform that gives you weekly stats on the following
Key performance indicators
Key performance indicators (KPIs) are metrics used to track progress toward a specific goal. For local SEO, some KPIs we want to track include:
- Local search rankings:Â Track your rankings for local keywords to see if your website is appearing in the top results for relevant searches.
- Organic traffic:Â Monitor your organic traffic to see if your SEO efforts are driving more visitors to your website.
- Conversion rate:Â Measure the percentage of visitors who take a desired action on your website, such as filling out a contact form or making a purchase.
- Online reviews:Â Keep track of your online reviews and ratings to see if they are improving over time.Â
When monitoring these KPIs, you can see if your local SEO efforts are paying off and adjust your strategy accordingly. Using the Kelly Advantage Local Marketing Platform Tool is highly recommended to gain weekly insights into your digital marketing efforts.
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Using SEO analytics tools
To track these KPIs, you can use a variety of SEO analytics tools. Some popular options include:
- Google Analytics: This free tool can help you track website traffic, user behavior, and conversions.Â
- Google Search Console:Â Use this tool to monitor your website's performance in Google search results, including search queries, impressions, and click-through rates.
- Kelly Advantage Local SEO tool: Use this tool to manage and update listings across directories, GPS sources, and voice search, for every one of your franchise locations. It helps to eliminate errors, suppress duplicates, and enhance each location’s local SEO. Recommended for monitoring keyword rankings, competitors, core business information, online reviews and more.
Using these tools can give you valuable insights into your local SEO performance and make data-driven decisions to improve your results.
Why local SEO matters for business
As a business owner, you know how important it is to have a solid online presence. However, what’s exciting is that local SEO can significantly boost your business's visibility to potential customers. Let's explore why mastering local SEO is a big deal for business:
Boosting online visibility
Optimizing your website and business listings with relevant keywords and location information can help you to increase your chances of showing up at the top of search engine results pages (SERPs). This means more visibility for your business and more opportunities to connect with potential customers.Â
Increasing organic traffic
Giving attention to local SEO can simplify the process for residents to discover and connect with your business on the Internet. When your business secures a top spot in search engine results, you're more likely to capture the attention of individuals actively searching for businesses similar to yours. This can result in a boost in organic website traffic, ultimately translating into an increase in potential leads and sales.
Improving local reputation
One of the key benefits of local SEO services for a business is that they can help you improve your business reputation in their local community. Encouraging satisfied customers to leave reviews on sites like Google, Facebook, and Yelp to name a few, is a great way to build a positive online reputation that can help you attract more customers in the future. Additionally, responding to negative reviews professionally and effectively demonstrates your commitment to customer satisfaction and improves your overall reputation in the local area.
We know how busy you are managing your business. We are here to manage all your digital marketing needs to help grow your business. We work with you to determine a flexible monthly pricing plan that meets your budget.
The trend towards local search is growing every day and our clients have been seeing the benefits of our Local SEO strategy. We get you noticed by local customers.
Search Engine Optimization is part of the process to generating leads. Our SEO strategies get you ranked on Page 1 for Organic & Maps Search.
We get you placed and found online with our full suite of Local SEO services and the latest online marketing solutions. Get more leads, grow your sales.
An effective Social Media Strategy can help you grow your business, maintain your social presence and engage with the audience all while building your brand.
Otherwise known as Pay Per Click (PPC) marketing. Paid listings on Google AdWords and Microsoft AdCenter can help you reach new customers.
We Build Great Websites! We understand that every business has unique needs. Your website says a lot about your business. We'll help you make a lasting impression.
Our services cover all aspects of Google Analytics, from initial setup to training, Advanced Tracking Solutions and custom reporting.
Link building is and will continue to be an important component of SEO. We build a Content Marketing strategy to increase your website's visibility and conversions.
Our custom Email Marketing services can help you save time and money. Keep your customers updated with the latest news.
30 Years in business. Web Design & Digital Marketing - Call 904-552-5475
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30 Years in business!
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Use Arrows to the right!We would like to personally thank Kelly Advantage for the great website they have created for our business. Kelly Advantage is absolutely amazing! Very happy with my website. Highly recommend Kelly Advantage to anyone interested in a website. StewartArchitecture.com
Web Design Jacksonville FL
We are a Web Design Jacksonville FL company with 30 years of Web Design & Digital Marketing experience in Jacksonville FL. Our professional website design & digital marketing services help to increase leads, generate more sales and grow your business.
Your customers will not give you a second chance to make a first impression. First impressions are vital and an outstanding website design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. Let our team help your site make an outstanding first impression with speed and accessibility. We custom design your website to capture your brand, improve your conversion rates, and maximize your revenue.
Web Design Jacksonville FL
Kelly Advantage Web Design Jacksonville FL is a leading web design & digital marketing firm committed to driving your business growth. Our services include Digital Marketing Services (SEO - Search Engine Optimization, Local SEO, Social Media Marketing, Mobile Marketing, Link Building, Content Marketing, Email Marketing, Reputation Management, Website Statistics & Reporting), Paid Advertising (Pay Per Click, Google Ads, Facebook Marketing, Instagram Marketing, YouTube Marketing), Creative Services (Web Design, Web Development, Photography, Video Production, Drone Photography, Graphic Design, Branding), and much more, all aimed at generating qualified leads that create more jobs, increase business, and boost revenue.
30 Years in Business!
Kelly Advantage is your Web Design Jacksonville FL solution helping businesses grow their online marketing efforts for over 30 years. Knowledge is power.
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Our team includes expert digital marketers, including SEO and PPC specialists, web designers and developers, video producers, drone operators, graphic designers, content writers, and client relationship managers.
Local SEOÂ Jacksonville FL
Local SEO increases visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.
Our agency offers a Local SEO search strategy specifically tailored to your location to ensure the right external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google about the locations most relevant to your business. We use marketing strategies that allow you to build a stronger customer base that allows your business to grow organically.
