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Google Ads
Overview and Key Stats:
Google Ads remains the largest and most powerful PPC platform, with a market share of over 90% in the search advertising space. As of 2025, it serves billions of ads daily across search, display, video, and shopping networks.
Features and Ad Formats:
Google Ads offers a wide range of ad formats, including text ads, display ads, shopping ads, video ads on YouTube, and app promotion ads. The platform supports responsive search ads, which automatically adjust the headline and description to improve performance. The Performance Max campaigns allow advertisers to access all of Google’s inventory through a single campaign, maximizing reach and conversions.
Targeting Options:
Google Ads excels at targeting options, allowing businesses to reach audiences based on keywords, demographics, interests, location, device, and even specific times of the day. Remarketing options enable businesses to target users who have previously interacted with their website or ads, increasing the chances of conversion.
Pricing and Average CPC:
The average cost per click (CPC) on Google Ads varies widely depending on the industry, ranging from $1 to $2 for lower competition industries to $50 or more for highly competitive sectors like legal or finance. Google’s bidding options, including manual CPC, automated bidding, and Target CPA, provide flexibility to optimize for conversions or cost-efficiency.
Best Use Cases and Industries:
Google Ads are ideal for businesses of all sizes looking to reach potential customers at various stages of the buying funnel. For example:
- E-commerce: Retailers can use Google Shopping ads to showcase products with images, prices, and promotions directly in the search results.
- Service-Based Businesses: Local service providers can use Google’s Local Services ads to appear at the top of search results, directly connecting with customers searching for services like pest control, lawn care, bookkeeping, plumbing, legal advice, home repairs and more.
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The trend towards local search is growing every day and our clients have been seeing the benefits of our Local SEO strategy. We get you noticed by local customers.
Search Engine Optimization is part of the process to generating leads. Our SEO strategies get you ranked on Page 1 for Organic & Maps Search.
We get you placed and found online with our full suite of Local SEO services and the latest online marketing solutions. Get more leads, grow your sales.
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Otherwise known as Pay Per Click (PPC) marketing. Paid listings on Google AdWords and Microsoft AdCenter can help you reach new customers.
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We are a Web Design Jacksonville FL company with 30 years of Web Design & Digital Marketing experience in Jacksonville FL. Our professional website design & digital marketing services help to increase leads, generate more sales and grow your business.
Your customers will not give you a second chance to make a first impression. First impressions are vital and an outstanding website design is the key to success. Users enjoy visiting sites that are aesthetically appealing and easy to navigate. Let our team help your site make an outstanding first impression with speed and accessibility. We custom design your website to capture your brand, improve your conversion rates, and maximize your revenue.
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Kelly Advantage Web Design Jacksonville FL is a leading web design & digital marketing firm committed to driving your business growth. Our services include Digital Marketing Services (SEO - Search Engine Optimization, Local SEO, Social Media Marketing, Mobile Marketing, Link Building, Content Marketing, Email Marketing, Reputation Management, Website Statistics & Reporting), Paid Advertising (Pay Per Click, Google Ads, Facebook Marketing, Instagram Marketing, YouTube Marketing), Creative Services (Web Design, Web Development, Photography, Video Production, Drone Photography, Graphic Design, Branding), and much more, all aimed at generating qualified leads that create more jobs, increase business, and boost revenue.
30 Years in Business!
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Local SEO increases visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.
Our agency offers a Local SEO search strategy specifically tailored to your location to ensure the right external location signals are sent as well as inbound links, on-page and social signals, and review signals to Google about the locations most relevant to your business. We use marketing strategies that allow you to build a stronger customer base that allows your business to grow organically.
