What is Online Marketing?
Online Marketing is the process of promoting a product or service via the Internet. The first step of marketing a business or service online is building a website. By having a website online, a business is making their first foot print in the online world. A website is a great tool to let potential customers know about the services or products your business offers. For a company to fully benefit from your web presence, you need to provide avenues for potential customers to find you online. This is where our Online Marketing programs come into play. Online Marketing establishes these avenues and directs Internet users that are searching for your service online to your website. The advantage of Online Marketing is that you can directly target customers that are actively searching for the services you provide and point them directly to your website. Without actively marketing on the Internet, your website just sits there in a passive mode. There are two main types of Online Marketing that are available; Search Engine Optimization (SEO) and Pay Per Click (PPC).
Search Engine Optimization (SEO)
SEO is the process of increasing the number of visitors to a website through organic search results on search engines such as Google, Bing and Yahoo. Our Search Engine Optimization (SEO) software offers everything you need to successfully promote your website. It is a proven suite of professional web promotion tools that helps you with all aspects of website promotion and search engine optimization. Search Engines have replaced the phone book when it comes to finding information, products, services. If you are not appearing in search results related to your company’s products and offerings, you are missing out. Read more…
Pay Per Click Advertising (PPC)
An advertising solution that allows the advertiser to display their ad as a sponsored link when a selected keyword is searched for. Google, Yahoo and Bing provide this service. You can find PPC Sponsored links on the top and to the right side of the page after doing a keyword search for a product or service. Read more…
Social Media Facebook, Twitter, LinkedIn and more
Turn fans, friends, and followers into loyal customers! Use the reach of social media to increase the visibility of your small business! When you ‘go social’ you’ll grab the attention of a broad audience, and watch your new fans become loyal customers. Read more…
Email Marketing by Constant Contact
Whether you’re looking to send an email newsletter, a high-impact email promotion, an email event invitation, an online survey, add social media to your email campaign or build your email list, discover how Kelly Advantage can help you get it done. Read more…
Website Statistics Reporting by Google Analytics
Google Analytics is the web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features now let you see and analyze your traffic data in an entirely new way. Read more…
Blog Set-up and Management
Your blog should provide content that is educational, entertaining, engaging and/or inspiring. It is best to provide a variety of content so your readers stay engaged and coming back for more. Read more…
Web Strategy Consulting
Kelly Advantage knows that the advantage comes from knowing how to use technology to support business strategies. We have proven it for almost 20 years. Read more…
